ATLANTA (March 8, 2010) – Nfinity, the first women’s performance team sport company, announces today the launch of its newest cheerleading shoe, the Phoenix. The light and durable nature of the shoe will enable the company to continue its reign in the cheerleading footwear market.
With the launch of this new product, Nfinity is introducing the lightest ever cheerleading shoe, weighing in at only 5.9 ounces. The Phoenix incorporates Nfinity’s women specific BioniQ™ technology, addressing the pronounced Q angle in females by helping to try and reduce the risk of knee injuries. The shoe has a premium ergonomic fit and an adjustable mid-strap allowing the wearer to adjust the fit to the width of the foot. Superior arch support and cushioning has been added to the insole, while the unique RipStop upper makes cleaning the shoe easier than ever.
“The Nfinity Phoenix is an ultra-lightweight performance shoe that is set to take over the cheer world. Its unique sleek design is visually impressive and provides maximum durability,” said Nfinity CEO, Tate Chalk. “The introduction of this shoe is a part of our overall mission to make a profound difference in the lives of our athletes by providing them with footwear that allows them to reach their potential.”
The Phoenix is available exclusively at Varsity for $74.99. The three different styles of cheerleading shoes, the Phoenix, Passion and Evolution are available in youth sizes 10, 11, 12, 13, 1 and 2, and women’s sizes 4-11, 12, 13 and 14.